The past weekend, the 23rd Coachella Valley Music and Arts Festival took place at the Empire Polo Club in Indio, California. The first weekend was filled with amazing performances, large-scale art installations, food from some of the most famed restaurants in the world and a multitude of other things. Check out our favorite moments from Weekend One here.
Parties are always a huge part of Coachella weekends and this year wasn’t any different. To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. Celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon). The party was the most celebrity-attended event over Weekend One.
The night wasn’t just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra.
This epic launch event demonstrated how CELSIUS has continued to keep its position as a top 3 player in the energy drink category by staying culturally relevant, further bolstered by its powerhouse partnership with PepsiCo in 2022, where the brand received a cash investment of $550 million in exchange for an 8.5% equity stake.
Be sure to be on the lookout for CELSIUS Energy’s newest flavors coming soon. Check out some photos from the “Cosmic Desert” party below!
Drinks In The Desert: Celsius Energy Celebrates The Launch Of Three New Flavors With Karrueche Tran, Ryan Destiny & Many More At Coachella Festival Weekend One was originally published on globalgrind.com
1. Out Of This World
Source:Getty Images2. Kidada Simone & Bria Fleming
Source:Getty Images3. Megan Fox
Source:Getty Images4. Karrueche Tran
Source:Getty Images5. Nazanin Mandi
Source:Getty Images6. Harry Jowsey & Carter Gregory
Source:Getty Images7. Nicole Young
Source:Getty Images8. T-PAIN
Source:Getty Images9. You Can Do It All By Yo’self
Source:Getty Images10. Teddy P Rippin’ The Stage
Source:Getty Images11. Two Friends Rockin’ Out
Source:Getty Images12. DJ Xandra
Source:Getty Images13. PULLUP
Source:Getty Images14. “Cosmic Desert”
Source:Getty ImagesPhotos from Celsius Energy’s “Cosmic Desert” Coachella event. celsius,coachella