In 40’s eyes, record labels often rush projects and try to externally create hit singles.
“You caught up in a deal and a lot of times they’ll water your a** down,” E-40 explained in an interview. “They gonna be chasing a single and water it down. They want to hear a single before they actually start investing their money in you. They’ll sign you but while you working on your album the A&R’s coming in there like ‘We got one!’ Now it could be good if you got a single that caters to the hood and it got crossover appeal, that’s the blessing. But that’s like one of them ones when you hit the lottery. That shit don’t happen all the time. A hit don’t just happen. A hit comes out of nowhere, like a real contractual hit. You can’t force that sh*t. It’s gotta come natural like an afro.” (Hip Hop DX)
