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Hip hop has changed the way we do things.

Marketing and buying High fashion labels to everyday language, the hip-hop community is redefining American culture.

Steve Stoute’s debut of the book, “The Tanning Of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy,” our colleagues at HuffPost Black Voices present the first episode in an ongoing video series, ‘The Tanning Effect.’

Jay Z gives his “take” on the changes and state of Hip Hop’s touch in our lives.

What do you think? Comment below!

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