In Kendrick’s perspective, the Molly references had reached a point where he felt a need to let the drug die.
“Sometimes you have the trends that’s not that cool. You may have certain artists portraying these trends and don’t really have that lifestyle and then it gives off the wrong thing. And it becomes kinda corny after a while,” he continued without pointing the finger at any artist in particular. “When everybody consciously now uses this term or this phrase and putting it in lyrics, it waters the culture down,” he added of the Molly trend. “So it’s really just time to move on.”
Kendrick’s visually appealing music video premiered online last week, where Lamar pays his respects to “Molly” in his new video for ‘B*tch, Don’t Kill My Vibe.’ Dressed in all white, K. Dot begins the clip on a somber note before things take a celebratory turn at the end. Comedian Mike Epps makes a hilarious guest appearance in the video playing a pastor who baptizes Lamar in a pool full of liquor. At the end, we realize who the funeral is for when the words “Death to Molly” flash on the screen.
