Kendrick Lamar Drops Super Bowl Merch Collection
Kendrick Lamar Drops Super Bowl Merch Collection with Designer Willy Chavarria
Kendrick Lamar Drops Super Bowl Merch Collection with Designer Willy Chavarria
Source: Courtesy / Apple Music
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Kendrick Lamar is gearing up for his Super Bowl halftime performance in style with a new merch collection, teaming up with designer Willy Chavarria.
The limited-edition line, a collaboration between Lamar’s pgLang company, Chavarria, and the NFL, includes satin jackets, hoodies, t-shirts, jerseys, and shorts. Some pieces feature lyrics from Kendrick’s track “TV Off,” while others have the phrase “g.NATIONAL,” likely referencing his upcoming Grand National Tour with SZA.
This isn’t Kendrick’s first time working with Chavarria. The designer has previously created looks for Kendrick’s Big Steppers Tour and the “Not Like Us” video. Prices for the merch range from $55 to $750, offering something for every budget.
The excitement for Kendrick’s halftime performance continues to build, especially after Top Dawg, the founder of Kendrick’s former label TDE, shared a behind-the-scenes photo on Instagram. The image shows him and Kendrick’s longtime manager, Dave Free, overseeing a rehearsal for the big show. Top Dawg teased fans, saying, “It’s about to be a movie.”
Super Bowl LIX takes place on February 9 in New Orleans, where the Kansas City Chiefs will face off against the Philadelphia Eagles for the second time in three years.
We already know one thing for sure—Kendrick Lamar will be joined by SZA for the highly-anticipated halftime show. The announcement was made in a trailer released by Apple Music, where we see Kendrick making a phone call on a football field before SZA surprises him with a Gatorade splash.
This performance will give fans a sneak peek at what’s to come on Kendrick and SZA’s co-headlined Grand National Tour, which kicks off in April.
The 23-date tour will see the two artists perform together across North America, supporting their latest projects, GNX and SOS Deluxe: Lana. A joint project between the two has also been teased, with SZA recently sharing her excitement about the idea in an interview with Sherri Shepherd, saying, “I would love that. I think that would be amazing. [Kendrick’s] such a genius.”
