A trio of hip-hop and R&B’s hottest stars are joining forces with Kodak. Rap-Up.com is reporting that Drake, Trey Songz, and Pitbull will be taking part in the camera company’s new marketing campaign, “So Kodak.” All three artists will appear in several television commercials that will be helmed by music video director Chris Robinson. The trio will also participate in print and online ads, and they’ll stop by several exclusive events, social media engagements, and consumer promotions.
The “So Kodak” campaign — which launches next month — coincides with the release of the new Kodak EasyShare digital camera. The camera enables users to share their photos and videos on social networking sites. Kodak is expected to add several more stars to their “So Kodak” campaign in the coming months.
