Oklahoma City Thunder star Kevin Durant is on the verge of losing the NBA Finals and may be be close to losing his nickname too.…

People sue over the craziest things. Earlier we posted Tami Roman was being sued over weave and now Nike is being sued over the term…

Jordan Brand plans to give GS wearers their own version of the Air Jordan 14 later this year. This model rocks a mostly white upper with neptune blue and siren red trim. This summer-ready colorway is one of the best GS colorways we’ve seen in recent times. Will you be looking to cop a pair […]

Kanye West was previously spotted onstage wearing his highly anticipated Nike Air Yeezy 2 kicks, and here's a closer look at them.

The Nike Air Mag aka “Marty McFly” shoe has captured every eye in the sneaker community within the past 24 hours. According to NiceKicks.com, the shoe contains an LED panel — just like in the movie — and is fully rechargeable … with each charge fueling around 5 hours of awesomeness. Michael J. Fox will appear on David Letterman tonight with some […]

Nike Women's "Make Yourself" marketing campaign profiles the world's best professional female athletes. Meet US track Olympian Allyson Felix & other fab women!

New York– Despite a lot of basketball fans still hating on LeBron James for his “Decision” debacle last summer and his new team’s current struggle, he’s still in great spirits and excited about his new animated series.

The Nike Sportswear Air Force 1 Bespoke offering has largely been reserved for those with media ties and deep pockets. With a price-tag nearing $900 a pair, it comes as no surprise the rarity of the experience. A man who knows a thing or two about sneakers, Gary Warnett of Crooked Tongues had the opportunity […]

On August 12, 2010 Jay-Z performed at Radio City Music Hall to kick off the World Basketball Festival.

After placing a heavy focus on their Air Max 95 hybrid, the Air Max 24-7, Nike is back with a new flavor of the original. The Grape Nike Air Max 95 combines the classic Air Max 95 silhouette with the a Grape-esque palette which includes a Black to Grey gradient nubuck upper, Teal eyelets, a […]