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Jonathan Majors and Meagan Good Launch “Honor Culture,” a Wellness Brand Rooted in Love and Community

Jonathan Majors and Meagan Good are turning a new page—together. The newlyweds have officially launched Honor Culture, a fitness and wellness brand born from their shared passion for health, healing, and community.

This marks the couple’s first joint business venture since tying the knot earlier this year, and it’s already gaining attention.

Over the weekend, the duo introduced Honor Culture through a series of Instagram posts that showed them training together in matching gear.

One playful photo even captured Majors lifting Good onto his shoulders, while others featured high-energy workout shots.

“Something’s coming… stay tuned,” Good teased in her caption, tagging the brand’s official page, @h0n0rculture.

Fans immediately rallied behind the announcement, flooding the comments with excitement.

“I don’t even know what it is yet, but I’m supporting it!” one follower wrote. Another chimed in, “Date idea: Let’s work out and grab smoothies after!”

But Honor Culture is shaping up to be much more than a typical fitness app.

The brand is being described as a full-scale wellness platform—focusing on physical fitness, mental health, and building a strong sense of community. It’s a reflection of the couple’s values and shared vision, blending lifestyle with deeper purpose.

The launch also comes just months after Majors and Good tied the knot in a quiet ceremony at their Los Angeles home. Only their mothers were present, with Majors’ mom—who is a pastor—officiating the intimate backyard wedding.

The love story began two years ago when the couple met at the Ebony Power 100 Gala, where they later announced their engagement in November 2024. Majors proposed earlier this year in Paris and the two exchanged engraved rings in Hawaii.

Their relationship has faced public scrutiny—especially during Majors’ legal challenges—but Good remained steadfast in her support, attending court appearances and standing by him throughout.

Now, as they shift focus to building something new together, Honor Culture looks like more than just a business move—it’s a fresh start.

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